The Families Branch protects Kentucky citizens of all ages and is composed of four (4) offices. The Office of Consumer Protection works to educate consumers in ways to avoid becoming victimized by scam artists and unscrupulous business practices, and enforces the Kentucky Consumer Protection Act, which prohibits unfair, false, misleading or deceptive acts or practices in trade or commence. The Office of Consumer Protection brings lawsuits in the public interest to obtain consumer redress and civil penalties in a wide range of matters including but not limited to automobile sales, telemarketing sales including the Do-Not-Call list, business opportunities, charitable solicitations, debt collection, truth in lending, privacy, recreation and retirement land sales, internet sales, pharmaceutical drugs and for-profit schools. Working in conjunction with the Office of Senior Protection, the Office of Consumer Protection also serves as a clearinghouse for consumer complaints and helps resolve individual citizens' complaints involving consumer transactions. The Office of Senior Protection provides a special focus on the needs of seniors, including targeted efforts designed to educate elders and their families and caregivers regarding fraud, abuse and neglect, while also assisting seniors who fall victim to such conduct. The Office of Victims Advocacy works to ensure justice and healing for Commonwealth's crime victims by ensuring these victims are treated with respect and dignity as their case proceeds through the criminal justice system. The Office also maintains the Crime Victim Information Line and provides a violence against women prosecution specialist to coordinate and consult with victim services professionals. Victims Advocacy is actively working with law enforcement and prosecutors to seek justice for victims of rape and sexual assault through the reduction of the rape kit backlog in our Commonwealth and the effective prosecution of identified perpetrators. With assistance from Victims Advocacy, the Office of Child Abuse and Exploitation Prevention administers and monitors the Child Sexual Abuse and Exploitation Prevention Board, which funds child sexual abuse prevention programs and oversees the tax check-off and license plate projects for the Child Victims' Trust Fund, and provides staff support to the Kentucky Multidisciplinary Commission on Child Sexual Abuse and its management of data collection on child sexual abuse cases. The Offices of Victims Advocacy and Child Abuse and Exploitation Prevention also collaborate to address Kentucky’s growing (but often hidden) epidemic of human trafficking of victims of all ages. Both offices offer education, resources and training to prosecutors and law enforcement across the Commonwealth to provide comprehensive services to Kentucky citizens.