The Kentucky Consumer Protection Act protects Kentucky from "unfair, false, misleading or deceptive acts or practice in trade or commerce." The Attorney General's Office of Consumer Protection enforces the Act by bringing lawsuits in the public interest to obtain consumer redress and civil penalties in a range of matters including but not limited to automobile sales, telemarketing sales including the Do-Not- Call list, business opportunities, charitable solicitations, debt collection, truth in lending, privacy, recreation and retirement land sales, internet sales, pharmaceutical drugs and for-profit schools. The Office of Consumer Protection also serves as a clearinghouse for consumer complaints and helps resolve individual citizens' complaints involving consumer transactions. The Office also conducts educational programs to teach consumers, seniors and schoolchildren about their consumer rights, how to avoid being victimized by scam artists and how to be better consumers.

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